Cadillac V-Series Blackwing™ Pit Crew
I concepted, pitched and produced a 6-episode video series and CRM campaign to support the launch of the ultra-high-performance Cadillac V-Series Blackwing—essentially super rare, luxury race cars. The series stars Cadillac Racing Champion Felipe Nasr and the designers and engineers who made the machines, AKA the "Pit Crew."
Escalade Makers Series
Escalade is a celebrity; as are its Makers. For the launch of the next-generation 2021 Cadillac Escalade, I concepted, pitched and produced a glamorous CRM and web campaign that gives the designers and engineers of the 2021 Cadillac Escalade red-carpet treatment with a slo-mo glambot film shoot.
Saulė Label
Saulė is an ethical luxury fashion start-up founded by my friend and colleague, Ania Czuprynski. I was brought on board in May 2019 to help with naming, branding, communication guidelines and social strategy—eventually establishing the entire tone of voice for the brand.
We successfully launched (mid-pandemic) and I now regularly write copy for social posts, website, products and occasional marketing and PR needs. Visit our site and Instagram to indulge the writing, or click through a few pages of our look book below.
Alex and Ani Allergy Collection
2019 D Show Winner for Spec Work. The Alex and Ani Allergy Collection was a Young Lions competition entry in partnership with the nonprofit End Allergies Together. The brief was simple: raise money for allergy research.
It's Time For More
As a junior-level copywriter, I concepted, pitched and produced Blue Cross Blue Shield of Michigan's 2017 and 2018 brand campaigns. "It's Time For More" was 360 and included TV spots, longform web videos, radio, innovative OLA units, social posts, out of home, and a dedicated campaign microsite.
CT5 Behind the Scenes
A CRM campaign consisting of 3 email touches and a corresponding landing page featuring the designers and engineers of the first-ever 2020 Cadillac CT5.
Power to the People
2019 Clios Shortlist: Budweiser Emerging Creative Award, submitted July 2019.
One of my two spec submissions for the Young Clios Awards in July 2019. Budweiser offered the brief: how to increase millennial market share, celebrate every people doing extraordinary things, and donate green energy.
Unplug with Bud
The second of my two spec submissions for the Young Clios Awards in July 2019. Budweiser offered the brief: how to increase millennial market share, celebrate every people doing extraordinary things, and donate green energy.
Mopar Dream Cards
Mopar makes it possible for automotive enthusiasts to drive their dream car. To help dealerships position Mopar as the vehicle upfitting authority, we branded, pitched and created Dream Cards — which showcase a package of parts and accessories that bolster a new vehicle buyer's lifestyle and drive style.